Michelle served as the North American agency lead for Ultrafabrics’ PR strategy for 6 years. She ensured each year was meticulously planned to leverage key moments across our core markets and ensured a strong and consistent connection between Ultrafabrics’ brand, marketing, sales, and social media teams. 

She delivered outstanding earned media results, securing major coverage—including the cover of Interior Design Magazine for our flagship bio-based product launch—as well as coverage in Metropolis, Business of Home, Wallpaper, Dezeen, Azure, Architectural Digest, AD Pro, Design Milk, and WWD.

A key strength of Michelle’s approach was her ability to ensure high-profile journalists attended our most significant events in New York, Chicago and L.A. including our long-running partnership with Pantone for the Color of the Year. She successfully engaged top-tier media outlets such as The New York Times, Wall Street Journal, New York Post, Hollywood Reporter, Fast Company, and leading design publications, amplifying our brand narrative to the right audiences.

- NICOLE MEIER

Former Director of Brand Ultrafabrics, Current Director of Marketing PANTONE

Michelle has been a valuable PR contributor to our team at NeoCon. In 2024, she spearheaded the successful pitch for our first-ever hands-on, immersive workshop, which sold out almost instantly. Additionally, Michelle has secured high-caliber speakers for our mainstage feature presentations. Her innovative ideas, deep expertise, and extensive industry connections have made her contributions a welcome asset to NeoCon's planning and production efforts.

- NUBIA HENDERSON

Director of Programming at NeoCon, Chicago

Michelle's expertise on Canadian consumers is the careful balance of intuition, experience and carefully researched metrics. She knows what information is relevant and what is not. Michelle consistently provides CEB Iconoculture's Fortune 1000 clientele with comprehensive insights on the motivations and behaviors of Canadian consumers that exist beyond the media bubble. She skillfully harnesses both research and intangibles and turns it into actionable advice for global brands looking to reach coveted consumers.

- SUMAA TEKUR

Former Editor at CEB Inconoculture, USA (Now Gartner) for clients including Coca-Cola, Moen, Elizabeth Arden, Hasbro, Beam Inc. UNICEF and Heineken