CURRENT M*A – MARKETING & PUBLIC RELATIONS BLOG

studioM*A Fall Update!

Michelle Auer — Wed, 31 Aug 2011 01:53:41 +0000

Hello All,

Just a quick studioM*A update at the close of the summer. We’ve added some great new clients to our roster, including the internationally acclaimed interior design studio II BY IV Design Associates and Unit Five Manufacturing, an internationally recognized design and fabrication studio in Toronto.

We are looking forward to a busy fall season; continuing work with current clients and meeting some new ones. For those who don’t know us, we create marketing and public relations strategies for creative companies. There are many different ways we work with our clients, for some we create long term strategies, for others we create the perfect quote or write-up to capture a concept. For every project, studioM*A creates a unique point-of-view.

Personally, I continue to work with Iconoculture, a leader in market research and consumer insights. This year I contributed research to projects for MOEN, UNICEF and Elizabeth Arden, as well as writing monthly consumer insights for their Fortune 500 subscribers.

We are always available to chat with new clients.

All the Best,

Michelle Auer

Below is a list of past and present studioM*A clientele:

New York based fashion label – WUYORK
London based fashion label – Boudicca
Sustainable designer/developer – DASEIN
Interior Design firm – 1point0 Interior Design Consultants
Iranian/Canadian artist - Farhad Alavi-Mehr

More client success !

Michelle Auer — Tue, 30 Aug 2011 21:30:33 +0000

Our media strategy for 1point0 Interior Design Consultants has proven successful in the Canadian market again. Check out BLD Restaurant in the August issue of Canadian Interiors. The publication enjoys a readership of about 35 000 design industry professionals from coast to coast.

1point0 is covered in Designlines!

Michelle Auer — Mon, 18 Apr 2011 17:35:55 +0000

There is nothing like getting some great coverage in your home town. Designlines is Toronto’s ultimate guide to design and all things cool. 1point0 gets their BLD Restaurant project covered in the April issue. It’s featured online here and you can see it in one of the 65 000 copies available at hotspots around the city.

1point0 in Hospitality Design Magazine’s Online Gallery

Michelle Auer — Mon, 18 Apr 2011 17:09:16 +0000

Check out our client’s project in Hospitality Design Magazine’s online gallery. Hospitality Design Magazine is a premiere resource for industry decision makers to see the latest and greatest design around in North America. That’s why it was the perfect place to get 1point0 some media exposure. Their online gallery boasts 25 000 visitors per month with over 60% browsing the project galleries.

Stay tuned for updates on our success with 1point0′s media strategy in the Canadian market.

Thanks for the love, 1point0

Michelle Auer — Wed, 06 Apr 2011 19:25:23 +0000

This is what our client, Warren Gyulay said about us on Linkedin. Thanks!!!

“Michelle is such a delight to work with and brings her years of expertise in marketing along with her skills in writing, managing and coordinating client needs to the fullest. Michelle was able to fine tune our needs not just on providing local exposure but on national and international exposure to meaningful audiences within the design industry and beyond. She has accomplished all this within a timely and professional fashion. Michelle has the ability to tailor to our exact needs while focusing on both our short term and long term vision. She has taken the time in understanding who we are as a client due to her thorough understanding and appreciation of interior design and related. We truly are overly satisfied with her knowledge, professional abilities, enthusiasm and endless drive in marketing 1point0. She is a keeper although we’ll understand when you take her on…its a given. I was only able to click on three attributes but all of the above apply”

To connect via Linkedin, click here

Our client’s article in ARTRAVEL now featured on Contemporan.com – the ripple effect of a good media strategy.

Michelle Auer — Fri, 11 Mar 2011 17:50:19 +0000

The true test of a good media strategy is it’s ripple effect. You’ve seen our client 1point0′s feature in ARTRAVEL Magazine, but here is the article again featured on Contemporan, a portal for contemporary design that boasts over 40 000 hits per month. This shows how a superb design project and a great media strategy can continue to get a design firm in front of a sophisticated target audience. The ‘ripple effect’ is the way a good media strategy keeps on giving.

studioM*A can help you and your brand navigate the media in a way that is successful and meaningful to you. Contact us at info@studioma.ca for more info.

Our Client 1point0 in ARTRAVEL Magazine

Michelle Auer — Fri, 11 Feb 2011 02:21:57 +0000

We love seeing the success of our media strategies. Here is a link to issue 37 of ARTRAVEL magazine, a beautiful publication out of Paris. We got 1point0′s debut project, BLD Restaurant into their most recent issue. 1point0′s sophisticated design looks great on 4 full colour pages and will be a featured in 42 000 issues in Europe and Internationally. As well you can see the project on the ARTRAVEL website.

Tweets for our client’s project, BLD Restaurant!

Michelle Auer — Sun, 09 Jan 2011 03:32:53 +0000

We’ve been working with 1point0 Interior Design Consultants to promote their interior design work on BLD Restaurant since last summer, and all of our hard work is finally paying off! Aside from the feature in Display and Design Ideas (DDI) Online Gallery, BLD tweeted this to their followers a few days ago.

“BLD Restaurant in Toronto gives new meaning to multitasking. The locale literally morphs into whatever customers need it to be!”

We strive to communicate the beauty of our client’s design projects, but also what the design solution brings to the table. 1point0 designed this space to be more than sophisticated and sexy. The design literally morphs from a fast-food breakfast bar to a fine dining restaurant. BLD’s design is right at home in DDI’s gallery of prominent international design projects.

To follow Display and Design Ideas on Twitter click here

To follow 1point0 Interior Design Consultants on Twitter click here

To follow studioM*A on Twitter click here

1point0 in Display & Design Ideas Online

Michelle Auer — Tue, 04 Jan 2011 17:59:36 +0000

One thing we love to do at studioM*A is to create win-win situations for our talented clientele and high quality media outlets. Here is the first of many places you’ll see 1point0 Interior Design Consultants and their debut design project BLD Restaurant in 2011. Display and Design Ideas (DDI) is North America’s premiere publication for design professionals looking to keep up with cutting edge trends and strategies. The site gets 40,000 visits a month and BLD Restaurant is right at home in their online gallery. Check it out here.

studioM*A Update

Michelle Auer — Wed, 03 Nov 2010 00:02:50 +0000

Hello All,

Just a quick note to update everyone on what’s new at studioM*A. We are looking forward to an even busier 2011 and we’re in the process of updating our website with a client list and some sample work. For anyone who doesn’t know us, we specialize in marketing and public relations for creative companies. Past and present clients include:

I’m also working as part of a team at Iconoculture where I’m contributing research and insight to their Fortune 500 clientele. This blog is a work in progress, and I’m posting interesting articles and updates on our work as they come up. If you would like more information on who we are, what we do or how we work, please don’t hesitate to contact us at 416-550-4047 or via email at info@studioma.ca. We are always interested in talking with new people or companies who want to take things to the next level.

All the Best,

Michelle Auer

Director