ICONOCULTURE

Just doing some research and consultancy work for Iconoculture, a great global consumer research and advisory company.   Check out their website if you’re interested in global market research services.

Marketing, studioM*A work • By Michelle Auer at 8:07 am on July 26, 2010 &bull Bookmark & share Comments (0)

Sol LeWitt at the Mercer Union

I just caught the Sol Lewitt exhibition at the Mercer Union in Toronto.  The wall painting is great but his artist books in the back gallery are really interesting.

Art, Interesting • By Michelle Auer at 2:54 pm on July 24, 2010 &bull Bookmark & share Comments (0)

Boudicca – A phenomenal fashion house.

This is a written piece I did for Boudicca, one of the most creative fashion houses I’ve ever seen.   I was in New York for their Ready to Wear show for Fall 2006.

It’s an older post but I really love the brand and this particular collection.

This is that particular collection on Style.com

This is the brand’s website

Here is recent chatter about Boudicca from T Magazine at the New York Times

Design, Marketing, Public Relations, studioM*A work • By Michelle Auer at 9:49 pm on July 23, 2010 &bull Bookmark & share Comments (0)

Toronto Rises as the New Capital of Cool

Hometown pride.   I love the city I work and live in.  This is a great article from the Huffington Post.

Architecture, Art, Design, Interesting • By Michelle Auer at 5:44 pm on &bull Bookmark & share Comments (0)

Our client, WUYORK

WUYORK is an amazing Toronto & New York based client we’ve been working with since the company was launched in 2008.   This interdisciplinary creative brand encompasses fashion, art and interior design.   It’s co-founded and headed by York Wu, a phenomenal creative talent and visionary who is already generating significant industry and media buzz.

The company’s premiere creative endevour is Noeud Papillon, a line of couture bow-ties for men and woman that is garnering praise from fashion insiders.

studioM*A has been working with WUYORK writing their media release for the launch of Noeud Papillon, concept statements, copy for their website and associated Look-Books.  It’s been great to work with York articulating his vision for the label and the brand.

Check out the media buzz here and here

Check out the WUYORK website here.

Design, Public Relations • By Michelle Auer at 3:49 pm on August 31, 2009 &bull Bookmark & share Comments (0)